The future of public transportation in Malaysia begins in Penang. But why not Kuala Lumpur as the capital of Malaysia? I’ve received an email from Rapid Penang regarding their new Intelligent Commuter Information System (Rapid ICIS).
With Rapid ICIS, you now have the convenience of knowing how many minutes away your bus is from the bus stop, thereby allowing you to plan your journey better. Simply call the Rapid ICIS hotline at 04-238 1313 to obtain bus arrival time estimation on a real time basis! The hotline operates from 5.30am till midnight daily. (Source: ‘Hello, hello, when is my bus coming?’)
Why ICIS is cool?
I found it very cool because we can plan our journey with buses. I really hate it when I have to wait for more than 30 minutes for shuttle bus back and forth to UIA.
Why not Rapid KL?
I’m not in the position to answer this. But I can say that this ICIS is a pilot project a.k.a experimental. They want to ensure that this service is useful and beneficial to all Penangites. If its works, I hope Rapid KL can introduce this service for KLites. KL needs a better system because it has complex train, bus and taxi system unlike Penang. Besides, the population and traffic is one of the major cause why ICIS are not in KL (yet).
It’s a good way to educate people to use public transportation. However in term of promotion, it is very poor. It was launched on 30th August but I never know about it until I received the email. I also don’t read NST about this article. By the way, the promotional voucher at the back of the bus ticket is absolutely cool advertising from Sunshine Mall. (It reminds me of Giant Hypermarket receipt long time ago). Maybe they can promote this service by using the tickets. By the time I publish this entry, there’s no specific promotion inside the Rapid Penang website.
Check out the launching montage for the Rapid ICIS.
From the video, it looks like ICIS is using Google Earth technology for the GPS system. Actually it was provided by Cybertowers Berhad. By the way, KL has a better system called ITIS. You can watch real time traffic on the web. KL ITIS vs Penang ICIS, which one’s better?